Section 03 — The StudioEst. MMXI
Our story
A small
crew.
A slow
trade.
Fourteen years. 1.2 million square feet. Five species. One crew that measures, mills and installs — start to finish.

Chapter I
Started in a garage
UrbanWood Floors started in 2011 in a two-car garage with a table saw, a borrowed pickup, and a stubborn belief that hardwood flooring didn't have to be a stressful, opaque process.
Fourteen years later, we've laid over 1.2 million square feet of floor and we still measure every one ourselves. We only stock five species — the ones we'd put in our own homes.
Chapter II
How we work
- 01Direct from mill
We buy our lumber from mills we've walked ourselves. No middlemen, no mystery.
- 02One crew, start to finish
The person who measures your room is on-site the day it gets installed.
- 03One price
Material, subfloor prep and installation are all in the number you see online.