Section 03 — The StudioEst. MMXI
Our story

A small
crew.
A slow
trade.

Fourteen years. 1.2 million square feet. Five species. One crew that measures, mills and installs — start to finish.

UrbanWood installation
Chapter I
Started in a garage

UrbanWood Floors started in 2011 in a two-car garage with a table saw, a borrowed pickup, and a stubborn belief that hardwood flooring didn't have to be a stressful, opaque process.

Fourteen years later, we've laid over 1.2 million square feet of floor and we still measure every one ourselves. We only stock five species — the ones we'd put in our own homes.

Chapter II
How we work
  1. 01
    Direct from mill

    We buy our lumber from mills we've walked ourselves. No middlemen, no mystery.

  2. 02
    One crew, start to finish

    The person who measures your room is on-site the day it gets installed.

  3. 03
    One price

    Material, subfloor prep and installation are all in the number you see online.